About
Apple Store is Apple's official shopping app for browsing and purchasing the latest Apple products including iPhone, iPad, Mac, and Apple Watch. The app offers personalized product recommendations, order tracking, and access to in-store specialists via phone, text, or in-person visits. Key features include a For You tab to save favorites and track orders, a Go Further tab with creative tips and Today at Apple session reservations, AR visualization to see products in your space, free custom engraving, and Self-Checkout for accessories at physical stores. You can manage account information, stored payments, and AppleCare status directly in the app.
Highlights
- Personalized product recommendations tailored to your device and purchase history
- Real-time order tracking and status updates from purchase to delivery
- Specialist support via phone, text, or in-person at your nearest Apple Store
- AR feature to visualize how products will look in your space before buying
- Reserve spots in Today at Apple sessions for creative tips and hands-on learning
- Self-Checkout for accessories at physical Apple Stores
Best for
Apple customers shopping for new devices and accessories, existing Apple device owners seeking support and learning resources, and shoppers who want personalized recommendations and the convenience of managing orders and account details in one app.
At a glance
Apple Store is rated 3.4 out of 5 from 124,461 ratings and is available on iOS — all free to download.
It is developed by Apple.